Our Privacy Policy
My Town Roofing is a Residential and Commercial Roofing Contractor that provides services to the greater Memphis area.
Updated: January 30, 2024
At My Town Roofing, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, protect, and handle your Personally Identifiable Information (PII) when you visit our website or use our services.
1. Information We Collect
We collect both personal and non-personal information to provide better services and enhance your experience.
Personal Information
We collect Personally Identifiable Information (PII) when you: 1) Fill out a contact form on our website, 2) Request an estimate or schedule an appointment, 3) Subscribe to our newsletter or marketing updates, 4) Communicate with us via email, phone, or SMS; 5) Provide feedback, reviews, or testimonials
Examples of personal information we may collect include:
- Full Name
- Email Address
- Phone Number
- Mailing Address
- Project Details & Service Requests
- Payment Information (For our Roof Assurance Maintenance Program Only)
Non-Personal Information
We may also collect non-personal data, such as: 1) Browser type and version, 2) IP address, 3)Device information, 4) Operating system, and/or 5) Website usage statistics.
This reason for this non-personal data is to help us analyze trends and improve our website’s functionality and user experience.
2. How We Collect Information
We collect information in the following ways:
Direct Collection: We only collect Personally Identifiable Information (PII) when you voluntarily submit your information via forms, phone calls, or emails.
Automated Collection: We may collect non-personal information through cookies, log files, and analytics tools that track website activity.
Third-Party Collection: We may collect non-personal information only through third-party services (such as Google Analytics) to gather data for website optimization and customer insights.
3. How We Use Your Information
We ONLY use the information collected to: 1) Provide roofing services, estimates, and customer support, 2) Schedule and manage appointments efficiently, 3) Respond to inquiries and communicate with customers, 4) Improve our website’s functionality and user experience, 5) Personalize customer interactions and marketing efforts, 6) Send important updates, and service reminders, and/or 7) Maintain internal records for business and legal purposes.
We do not sell, trade, or rent your personal information to third parties.
4. How We Protect Your Information
At My Town Roofing, we value your privacy and are committed to protecting your personal information. We do not sell, share, or solicit personal data from our users or customers. Any information you provide to us—such as your name, phone number, email address, or other contact details—is used solely for the purpose of providing our services, including appointment scheduling, project updates, and customer support.
Security of Your Personal Information
We prioritize data security and take the following measures to protect your personal information:
Secure Storage: Data is stored using industry-standard security protocols.
Encryption: Sensitive data is encrypted to prevent unauthorized access.
Limited Access: Only authorized personnel have access to your information.
Regular Audits: We review our security practices to ensure compliance with data protection laws.
Removal of Personally Identifiable Information
If you wish to have your personal information removed from our records, you may submit a request at any time by contacting us at (901) 834-7663, and we will delete your data from all systems and databases. Additionally, My Town Roofing retains customer information only for as long as necessary to fulfill service obligations and legal requirements, after which it will be securely deleted.
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience.
Cookies are small text files stored on your device that help recognize your preferences.
Web Beacons & Pixels help us analyze visitor behavior and measure marketing effectiveness.
How We Use Cookies:
We only use cookies to: 1) Improve website navigation and speed, 2) Track website traffic and performance, and/or 3) Store user preferences for future visits.
Managing Cookies:
You can modify your browser settings to refuse cookies. However, disabling cookies may affect certain website functions.
6. Third-Party Disclosure
We do not engage in third-party marketing, nor do we distribute your information to external vendors or affiliates for promotional purposes. Your personal data is kept confidential and is only used to communicate with you regarding your roofing services, inquiries, or transactions.
We do not sell, trade, or transfer your personal information to external parties, except in the following cases:
- When required by law enforcement or legal obligations
- When working with trusted service providers who assist in our business operations (e.g., web hosting, analytics) who are contractually obligated to keep your data confidential.
7. Google Analytics & Third-Party Tracking
We use Google Analytics and other tools to collect anonymous website usage data under all of the following conditions only: 1) when this information help us understand visitor interactions, 2) when this information allows us to improve our website’s content and design, 3) when this information is anonymous and not linked to personally identifiable information.
8. Your Privacy Rights (CalOPPA & Other Regulations)
At My Town Roofing, we respect your privacy rights and are committed to protecting your personal information. This section explains your rights under the California Online Privacy Protection Act (CalOPPA) and other applicable privacy regulations.
A. California Online Privacy Protection Act (CalOPPA) Compliance
CalOPPA requires us to disclose how we collect, use, and share your personal information. As part of our compliance, we:
- Maintain a publicly available privacy policy that clearly outlines our data collection and sharing practices.
- Notify users of any material changes to our privacy policy.
- Allow visitors to review and request changes to their personal information.
- Honor Do Not Track (DNT) signals where applicable.
B. Do Not Track (DNT) Signals
Some web browsers include a Do Not Track feature that sends a signal to websites requesting that they do not track your online activity. My Town Roofing does not track personal activity over time and across third-party websites, and we do not respond to DNT signals at this time. However, third-party services we use (such as analytics providers) may respond differently.C. Your Rights Under Other Privacy Laws
Depending on your location, you may have additional privacy rights under laws such as the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), and other data protection regulations. These rights may include:
- Right to Know: You can request details about the personal information we collect and how it is used.
- Right to Access: You can request a copy of your personal data.
- Right to Opt-Out: You can opt out of data sales or certain types of data processing (if applicable).
- Right to Delete: You can request that we delete your personal information, subject to legal exceptions.
- Right to Correct: You can request corrections to inaccurate personal data we hold.
D. How to Exercise Your Privacy Rights
To exercise any of your privacy rights or make inquiries regarding your personal data, please contact us using one of the methods below:
Email: office@mytownroofing.com
Phone: (901) 834-7663
Mail: 449 US-72 #129B, Collierville, TN 38017
We will respond to your request within the time required by applicable laws.
9. Children’s Privacy (COPPA Compliance)
At My Town Roofing, we are committed to protecting the privacy of children online. Our website and services are not directed to children under the age of 13, and we do not knowingly collect, use, or share personal information from children under 13 in compliance with the Children’s Online Privacy Protection Act (COPPA).
A. No Intentional Collection of Children’s Information
We do not knowingly collect, solicit, or store any personal information from children under 13 years old. If we discover that a child under 13 has provided us with personal information, we will immediately delete such data from our records.
B. Parental Control & Rights
If you believe that we have inadvertently collected personal information from a child under 13, please contact us immediately using the information below:
Email: office@mytownroofing.com
Phone: (901) 834-7663
Mail: 449 US-72 #129B, Collierville, TN 38017
Parents and legal guardians have the right to: 1) Request the deletion of any personal data collected from their child AND 2) Prevent further collection of their child’s information if it has been obtained unintentionally.
C. Third-Party Services & Links
Our website may contain links to third-party websites or services, such as social media platforms or analytics providers. These third parties may have different privacy practices, and we encourage parents to review their policies.
D. Changes to This Policy
We may update this Children’s Privacy (COPPA Compliance) section as needed. Any changes will be reflected on this page with an updated effective date.
10. Fair Information Practices & Data Breach Policy
At My Town Roofing, we are committed to following the Fair Information Practice Principles (FIPPs), which form the foundation of data privacy laws in the United States. These principles ensure the responsible collection, use, and protection of personal information.
1. Fair Information Practice Principles (FIPPs) Compliance
We follow these core principles to protect your personal data:
- Notice & Transparency: We provide clear and accessible information about our data collection, usage, and sharing practices.
- Choice & Consent: We give users control over their data, including opt-in and opt-out options where applicable.
- Access & Accuracy: Users can request to review, correct, or delete their personal information.
- Security & Protection: We implement industry-standard security measures to safeguard your data.
2. Data Breach Response Plan
We take data security seriously and have protocols in place in the event of a data breach. If a breach occurs that compromises the security of your personal information, we will take the following steps:
A. Identifying & Containing the Breach
- We will investigate and immediately contain the breach to prevent further data exposure.
- Our team will assess the nature and scope of the breach to determine what data was affected.
B. Notifying Affected Individuals
- If the breach involves sensitive personal information, we will notify affected users as soon as possible via email, phone, or written communication.
- If required by law, we will also notify regulatory authorities and comply with legal reporting requirements.
C. Implementing Corrective Measures
- We will review our security measures and implement additional protections to prevent future breaches.
- If necessary, we will offer guidance to affected users on how to protect their personal data from misuse.
3. Your Rights & Responsibilities
If you believe your personal data has been compromised, please contact us immediately:
Email: office@mytownroofing.com
Phone: (901) 834-7663
Mail: 449 US-72 #129B, Collierville, TN 38017
We are committed to addressing security concerns quickly and transparently to maintain trust with our customers.
11. Email and SMS Communications
At My Town Roofing, we respect your privacy and only send email and SMS (text message) communications when you have explicitly provided consent. We may use email and SMS messaging to provide updates, promotions, appointment reminders, and important service-related notifications. Our communications comply with the CAN-SPAM Act, TCPA (Telephone Consumer Protection Act), and other applicable regulations.A. Consent Required for Email & SMS Communications
We will only send email and SMS messages if you have provided explicit consent through one of the following methods:
- Verbally during a phone call or in-person conversation.
- By phone, when you call or request services.
- Through a web form submission on our website.
If you provide explicit consent verbally, by phone, or through web form submission, you are only agreeing to receive communications for the following purposes:
- Email communications: for service updates, newsletters, special offers, and other relevant company information.
- SMS messages: for confirmations and reminders of your appointments or services being provided.
If you provide your mobile number, you confirm that you are the authorized user of that number and consent to receiving automated text messages from My Town Roofing. Message frequency varies based on the services or appointments being rendered. Message and data rates may apply.
B. Opt Out of Email Communications
If you no longer wish to receive marketing or promotional emails, you may:
- Click the “Unsubscribe” link at the bottom of any email.
- Reply “STOP” to any email if applicable.
- Contact us at (901) 834-7663 to request removal from email communications.
Even if you opt out of marketing emails, we may still send you transactional or service-related emails regarding ongoing appointments, invoices, or important account updates.
C. How to Opt Out of SMS Communications
If you wish to stop receiving text messages, you may:
- Reply STOP to opt-out of SMS messaging.
- Contact us at office@mytownroofing.com or call (901) 834-7663 to request removal from SMS communications.
Once you opt out, you will no longer receive promotional or service-related text messages.
D. SMS Data Security and Third-Party Providers
Our third-party SMS service provider is RingCentral. We use this service to manage our SMS communications, but RingCentral is contractually and legally obligated to protect your data and comply with privacy laws.
- SMS consent is not shared with third parties for marketing purposes.
- We do not sell, share, or distribute your contact information to third parties for marketing purposes.
12. Updates to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or services.
Notification of Changes: Any updates will be posted on this page, and if the changes are significant, we will notify users directly via email, website banners, or other appropriate methods.
Review of Changes: We encourage users to review this Privacy Policy regularly to stay informed about how we collect, use, and protect personal information.
Continued Use as Acceptance: Your continued use of our website and services after changes are made constitutes your acceptance of the updated Privacy Policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us using the details below:
Email: office@mytownroofing.com
Phone: (901) 834-7663
Mail: 449 US-72 #129B, Collierville, TN 38017
We take your privacy seriously and are committed to addressing any concerns in a timely and transparent manner.
